4 Reasons e-Commerce Stores using Google+ Succeed More & Fail Less
1. It’s growing size
After spending 2 years in the shadows of more dominant social networks, Google+ is finally starting to emerge as a viable and relevant social networking site. Surprisingly, it has become the world’s second largest social network, with an estimated 359 million users in 2013, putting it ahead of perceived giants such as Twitter and Instagram.
In fact, by the year 2016 some predict Google+ will surpass Facebook as the social network with the most social shares. This is significant as Google +1 could become more powerful than a Facebook Like.
H&M are perhaps the current masters of Google+, as they use the site in an innovative way to encourage +1’s and interaction with consumers. Offering promotions and specialised content for their followers, H&M now receive on average up to 72 +1’s per post, a sure sign of engaged followers, proving Google+ should not be overlooked in for business/customer interaction.
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About the Author:
Emma O'Neill is a content crafter at PropelAd. She is passionate about all things marketing and blogging. She is currently studying for her masters degree in marketing from the National College of Ireland.
You can also follow her on Google +
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